EMBA Course Descriptions
¡@ The Executive MBA program lasts for 2 years with 12 Compulsory courses and 14 elective courses. Each academic year is divided into four periods. Each period lasts for 8 weeks and 2 to 4 courses will be taught on two days out of every two weekends, usually. Cases are used, which enables the students to have more participation and discussion. Students are encouraged to apply the managerial theories and analytical methods they have learned to tackle real problems in management. Completion of thesis and defence is required. Qualified students will be conferred the EMBA degree of Peking University.
Compulsory Courses
China's Economic Development
This course will provide students with a theoretical framework for analysing fundamental economic problems that China encountered and faces during its reform and development process. This course covers a number of issues, such as historical perspectives, the late 1970's economic reform, a series of chronic problems of China's economy, further reforms and sustained growth as well as future business opportunities.
Business English
The objective of this course is to prepare the students for the future study and work in an international environment and to improve the reading, writing and speaking skills of the students in English in the business contexts.
Managerial Economics
This course takes the economics perspective in analyzing decision rules in business operation and other management activities. It discusses the economic decisions in the marketplace. The economic concepts, theory and analytical tools related to the decision process and market structure are addressed, and then applied in the management processes.
Business Statistics
This course introduces the basic statistical concepts and methods essential for business research and decision making, including data collection, descriptive statistics, probability distributions, sampling, statistical inference, regression analysis. Rather than focusing on technical inference, the course encourages students to apply the concepts and methods in analyzing and solving problems in business management.
Fundamentals of Management and Organizational Behavior
This course covers the major concepts, theory, and practice of Western management and organizational behavior. It is aimed to help students better understand the foundations of market-based management theories, concepts, philosophies, skills and practices under different cultural, economic and social conditions. The concepts and skills learned from this course will help students widen their business perspectives, sharpen their vision, transform their mindsets and improve their understanding of the complex and competitive business issues. Students are expected to utilize the ideas in analyzing burning management issues and cases under the current Chinese social, cultural, economic, legal and institutional environments.
Accounting for Executives
This course describes how to use accounting information to facilitate the management in decision making. It covers the concepts, principles and major accounting statements of financial accounting. However, the focus of this course is Managerial Accounting, which includes a lot of actual cases. Students will be encouraged to bring accounting problems and issues they have encountered to the class.
Financial Management
This course introduces a fundamental theory framework of corporate finance, using a number of Chinese and international cases. The course seeks to equip the students with finance knowledge essential for sound corporate decision-making. It covers such topics as valuation and its application, derivatives, options, behavioral finance, capital structure and capital cost, corporate governance, strategic financing and Chinese capital market, etc.
Marketing Management
This course introduces the fundamental concepts and theory framework of marketing goods and services, and applies the concepts and ideas in case studies, so as to help students identify the marketing problems, and understand the phenomena and their causes in marketing management practices common in China. The course will also help students to form judgment on future marketing practices and marketing management in their own organizations.
Human Resources Management
This course introduces strategic human resources management and key functions of human resources (e.g. screening, training, development, evaluation and motivation). The course studies how an organization could use its human resources to create value and form competitive advantage from an executive's perspective. The course will also introduce new concepts and practices in human resource management.
Operations Management
This course is an introductory course designed to provide senior executives with important concepts and theories related to the operations and project management of manufacturing/service. It discusses how to achieve simultaneous optimization of the quality and productivity of the operations systems. It emphasizes how to use operations and project management to win and maintain the enterprise competitiveness. It covers the application of analysis methods and computer technology related to operations management in project planning and operations control. Techniques for strategic planning and system design are developed.
International Trade and Finance
This course focuses on the trade theories and its applications in the world trade. It also addresses international money and finance, including foreign exchange markets and institutions, fundamental international parity conditions, theories of exchange rate determination, exchange rate risk management, and balance of the payment accounts. This course also covers the current globalization trend, the WTO issues and the impacts of China's entry into the WTO.
Global Policy and Strategy
As the capstone course of the MBA Program, this course integrates the knowledge and skills developed throughout the curriculum and applies them to the strategic analysis. The course discusses the concepts, theory and practices of strategy management. Topics cover analysis, decision-making and implementation of operational strategy, development and application of overall strategy and core competence, creation and maintaining of competition strategy and competition advantages, balances of competition strategy and cooperation strategy, and analysis of competition strategy in different industries, locations and international environments.
Elective Courses
Innovation and Change
The purpose of this course is to provide students with an in-depth understanding of the creative process and to provide them with the skills that are necessary for managing organizational change. The course focuses on methods to bring about change in organizations and operations necessary to compete in the global marketplace. Traditional, mechanistic change theories will be discussed as well as organic change processes. It also addresses how to facilitate innovation in products, services and delivery systems.
Executive Communication
This course is designed to improve the communication and presentation skills of students. Students will learn the techniques of handling presentation nervousness, organizing the parts of the presentation and how to grab audiences at the beginning, how to use visuals and supporting materials, and platform skills, etc.
Negotiations
The purpose of this course is to understand and use the theory and process of negotiation as they are practiced in a variety of settings. The course is designed to be relevant to the broad spectrum of negotiation problems that are faced by the manager and professional. In addition, the course will consider negotiations that occur in everyday life and the role each individual's own background, experience, self-confidence and preparedness plays in successful dispute resolution. Considerable emphasis will be placed on simulations and role-playing.
Law and business
This course introduces the basic legal concepts and issues involved in doing business in China. The purpose of the course is to help students have a systematic understanding of the current Chinese legal framework and the impact of China's entry to WTO on Chinese legal environment, so as to enhance their ability of compliance and legal risk aversion. The course explores the law issues from business perspectives, using real life cases, to help students better understand contract laws, corporate laws, property rights laws and WTO rules, etc.
Growing the Firm
This course is to provide students with a combination of theory and practice which will enable them to learn how to grow a high-performance company. Students will learn techniques of leadership and management necessary to maximize productivity of employees, and the changing roles and responsibilities of the leader of a growth company. Students will also learn how to create a culture that supports innovation and growth, and understand how to hire and motivate talented employees and understand the types of problems that cause growing companies to fail.
Competition Strategy and Execution: Field Study
This course incorporates the military strategy of Sun-Tsu ("The Art of War") and a wide range of battle cases to increase the analytical and executive ability of the students under keen competitions in the business world. The course will bring participants to the ancient battlefield to demonstrate the wisdom of famous strategists. Then the battle of Mengliang Mountain in China's Civil War will be analyzed to explore execution of winning strategy.
Decision Making in Complex Organizations
This course offers an eclectic account of modern theories and perspectives on decision making in the context of complex organizations, e.g., multinational corporations, etc. It surveys both historical classics and state-of-the-art works in building a conceptual and theoretical foundation for understanding the nature and process of decision making. It also introduces the students to different decision methods and techniques. A multi-disciplinary approach will be adopted in reading and discussion.
Leadership through International Field Studies, Observations and Reflections
This course is an introduction to the key concepts, theories and practices of global and international leadership, including the leadership of West Point and the thoughts of leaders in Chinese and Western history. The course is aimed to help students better understand the leadership theories, philosophies and skills in different cultures and organizations. The course will include class lectures, case analysis, classroom discussions, guest speakers, and visits of multinational corporations, etc.
Technological Development Management
Mainly from the perspective of strategic management, this course focuses on the management of information, telecommunications and digital networks and integrates technological, market, and organizational change into the first three modules. The fourth module is about high- and new-tech investment, which is widely recognized as an important topic but rarely studied formally in conventional business schools.
Managerial Process
This course is developed by HP, summarizing HP manager's managerial experiences to form the effective managerial process consisting of five core steps. The course teaches students as a manager how to motivate employees and lead the team towards a common goal and success, through lectures, video, group discussion and role playing, etc.
Managing Acquisitions for Strategic Success
This course will explore acquisitions in terms of how they contribute to a firm's strategy and add to its overall ability to compete. Given the dramatic consolidation in a variety of industries worldwide, understanding how these vehicles for competitiveness are used becomes an important aspect of a general manager's responsibilities. The two day course focuses on developing an understanding of how firms can successfully make acquisitions that are in their strategic interest. In addition, once the other firm is acquired, we focus on the integration process.
Games and Strategies for Industrial Competition
This course applies game theory into industry competitiveness analysis, and provides a framework, helping students identify the key factors from the complex situations. The course employs large number of real world cases to analyze the situation and options of the players involved in the competition, examines how change of strategy affects each party's long-term and short-term interests, and trains students to be in competitors' shoes, and review their own best strategy.
Brand Management and Marketing Communication
The course aims to help students understand the classical theory of brand strategy and the key points in advertising practice, through analyzing the successful brands of the global markets. The topics include building brands, benchmarking brands, brand strategy and core competence of advertising, brands strategy and advertising decision process, strategic positioning, and USP differentiation strategy, etc. The course will involve lectures, class discussion, case studies, etc.
Venture Capital Investment
The course will be conducted by experienced venture capitalists, with an aim to help students understand venture capital and private equity, and to apply the financing tools into practice. The course employs lecture and simulation practice, to introduce the basic principles, practice procedures and examples of venture capital and private equity both in China and US, so students could learn the financing skills, and improve financing efficiency and effectiveness.
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